According to a Reuters report in InformationWeek (August 21, 2007), Ask.com will capitalize on the aggregate behavior of different type of users to improve search results. While major search systems all analyze the collective online surfing behavior of users, Ask’s “affinity-group” approach to collective search will apparently include more specific user characteristics. In the context of credibility research, what difference does Ask’s type of collective search results have for people’s assessment of information credibility? Read more about this report here.