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Over-50 Social Media

in Credibility Blog by peyina August 23, 2007 at 5:21 pm

Over 50-year-oldĀ ’silver surfers’ are increasing in numbers on internet use, including using social media and social networks, such as Eons–and are creating a market opportunity not yet widely tapped. According to a Communications Market Report from the UK’s Ofcom (Office of Communications, an independent regulator and competition authority for the UK communication industires), in the UK, “nearly 30% of total time spent on the interenet is accounted for by over-50s”. While I have found no information about usage statistics on social news media, it is likely that assessing the credibility on social news media sites is an issue spanning different generations. [Content in this post first appeared in this Wired Blog Network post.]

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