Nick Haley’s YouTube “commercial” of iPod Touch was spotted by Apple’s ad executives. They bought his ad, which now airs on TV. While this piece of “news” is a few weeks old, it is worth mentioning here because it is an example of how social media can support anyone who is not an authority figure to be known based on skills and creativity per se. This example might underscore the relevance of the multiple dimensions of credibility pertaining to content, and perhaps raises the question of whether and how newness and creativity of content affect perceived credibility in new forms of social media–or whether these dimensions are about of “credibility” or not.

Nick Haley’s YouTube version of the iPod Touch commercial can be seen here. Additional news stories about it can be found in the New York Times and Wired blog.