A greater percentage of Canadians’ find traditional media more credible than new media
CanadaOne, a business information source, reports a study conducted by Leger Marketing about Canadians and their media preferences. Based on approximately 1500 adults, the study finds that the top five most credible information sources are: radio, television, newspapers and business magazines. There are gender and age differences. Women are more likely to trust national life style magazines than men (34% to 25%). In addition, 20 percent of 18 to 24 year olds believe a blog is a trustworthy source of information compared to 12 percent of 25 to 34 yearl olds. You can find the original article here, and the original marketing study by Leger Marketing here.

