Credibility Commons Home Page

Research Study Participants Needed: June 20 - July 30

in Credibility Blog by peyina June 20, 2008 at 12:50 pm

The Credibility Commons project of the Information School at the University of Washington is seeking participants for a study to help us understand Internet users’ perceptions of search results based on two different website collections. To participate, you must: 1) be 18 to 65 years of age, and 2) be able to use a standard desktop computer and Web browser.

 

Upon completion, we will donate $25 in your name to TAF (Technology Access Foundation), or you may choose to receive a $25 gift card instead. Contact Peyina (206) 543-8510 or email credible@u.washington.edu (we cannot ensure the confidentiality of email.)  For more information, see our flyer.

Research study participants needed (May 14 - June 30, 2008)

in Credibility Blog by peyina May 14, 2008 at 3:01 pm

The Credibility Commons project of the Information School at the University of Washington is seeking participants for a study to help us understand Internet users’ perceptions of search results based on two different website collections. To participate, you must: 1) be 18 to 65 years of age, and 2) be able to use a standard desktop computer and Web browser.

 

Upon completion, we will donate $25 in your name to TAF (Technology Access Foundation), or you may choose to receive a $25 gift certificate instead. Contact Yuan (206) 685-0196 or Peyina (206) 543-8510 or email credible@u.washington.edu (we cannot ensure the confidentiality of email.)  For more information, see our flyer.

“False beliefs are not just hard to kill. They have an afterlife, too.”

in Credibility Blog by peyina March 12, 2008 at 11:31 am

John Bullock, a postdoctoral fellow at University of British Columbia, conducted a study that looks at the impact of false information on people’s political views. Two groups of people were detailed with the policy positions of a fictional Republican candidate for the U.S. Senate. One group received pretty middle-ground positions, while the second group received radical positions, such as abolishing the Department of Education. After the second group was told that the information provided to them was false, they were more likely to support the candidate than before they knew the information was false, but still, less likely to support the candidate than the first group. If candidates used this research finding to their advantage, we would have but a flood of distorted information, which would just be hurtful to all involved. Hopefully, what a psychology professor at Rochester Institute of Technology, Nicholas DiFonzo, says holds true as well. Based on studies of rumor, DiFonzo believes that when people realize that the reputations they have are at stake when spreading false information, they may act more reliably. The full article mentioning these studies can be found at The Vancouver Sun here.

A greater percentage of Canadians’ find traditional media more credible than new media

in Credibility Blog by peyina March 12, 2008 at 11:05 am

CanadaOne, a business information source, reports a study conducted by Leger Marketing about Canadians and their media preferences. Based on approximately 1500 adults, the study finds that the top five most credible information sources are: radio, television, newspapers and business magazines. There are gender and age differences. Women are more likely to trust national life style magazines than men (34% to 25%). In addition, 20 percent of 18 to 24 year olds believe a blog is a trustworthy source of information compared to 12 percent of 25 to 34 yearl olds. You can find the original article here, and the original marketing study by Leger Marketing here.

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